Registered Charity in England & Wales No.1165941

Charity ambassador takes on Captain Tom 100 challenge


Charity ambassador takes on Captain Tom 100 challenge

A best-selling children’s author and animal charity ambassador, is taking on the Captain Tom 100 Challenge to raise money for captive wildlife.

Yorkshire-based Hannah Russell, author of the well-known Little Alf books, is cycling 100 miles later this summer, to raise funds for UK animal welfare charity Wild Welfare.

The Captain Tom 100 launched earlier this year to celebrate the amazing achievements of Captain Tom and to move people to fundraise for their favourite charity.

Motivated by the Captain Tom 100 and the chance to fundraise for the charity she became ambassador for in 2020, Hannah will be cycling 100 miles in just one day, in aid of Wild Welfare’s global animal welfare projects.

“It’s so important to me if you’ve got a following to use it in the right way and it’s great to see results happening with charities,” said Hannah.

Best known for her Little Alf books, that detail the adventures of her Miniature Shetland pony Alf, as well as being a best-selling author, Hannah Russell is also one of the UK’s leading young entrepreneurs, and supports a host of other charities, including as an ambassador for international equine welfare charity Brooke and conservation charity Helping Rhinos.

Hannah has previously completed the Great North Run and taken part in skydives and Tough Mudder events to fundraise for the causes she supports, so is not phased by the big challenge she has set herself.

“I go biking about three to four times a week, I’ve started to up that and last week I did my first 35-mile bike ride in over a year,” added Hannah.

“It’s about building the training up and then making sure you’re physically fit on the day, but I’ll be fine!”

As Wild Welfare ambassador, Hannah helps raise the charity’s profile using her own followers and networks, building awareness of the importance of the need for good animal welfare for all wild animals living in zoos, aquariums and sanctuaries around the world.

Joining some of Wild Welfare’s team, acting UK director Simon Marsh, and animal welfare field manager Sarah Blake, who are taking part in their own fundraising challenges this summer, Hannah’s Captain Tom 100 Challenge will be raising vital funds for the charity’s international projects.

You can visit Hannah’s Just Giving fundraising page HERE or follow Wild Welfare’s social media pages: Facebook, Twitter and Instagram for the latest news on her challenge.


Notes to Editors

For more information or interview requests please contact Wild Welfare on

Wild Welfare is a global organisation committed to improving animal welfare for captive wild animals. By working together with animal welfare organisations and captive wildlife facilities, including zoos, aquariums and sanctuaries, we achieve long-term and sustainable solutions to the most critical issues facing wild animals in captivity.

Our vision is a world where every captive wild animal is able to thrive and live a good life. Find out more at Registered charity in England and Wales No.1165941.

Image © Wild Welfare: Hannah & Little Alf with Wild Welfare’s animal welfare field manager Sarah Blake