Registered Charity in England & Wales No.1165941


Our Mission is to end the suffering of captive wild animals around the world, by uniting the world’s leading animal welfare organisations and captive wildlife facilities in providing expert, practical and sustainable solutions to improve animal welfare.”

“Our Vision is a world where every captive wild animal is able to thrive and live a good life.”



We challenge practices that compromise animal welfare

Many animal welfare practices seen in captive wild animal facilities are indefensible and yet they continue. Lack of veterinary care, unsuitable animal enclosures, inappropriate animal performances and visitor contact and uncontrolled breeding, can all result in poor animal welfare. Such poor welfare conditions – be they in a zoo, aquarium, rescue centre or sanctuary – are often associated with socio-economic problems that feed into other troubling issues such as the illegal wildlife trade. Working with these facilities enables us to achieve national and regional changes, not only in animal welfare, but broader-based wildlife issues as well. 

We improve captive animal welfare in sub-standard facilities

From providing basic animal care and welfare training to zoo keepers, to working with national legislators, we aim to get to the core of the issue and give practical support that helps improve welfare for wild animals in captivity. Making improvements in animal enrichment and husbandry practices, bringing in new welfare policies and legislation and offering better veterinary care all help to secure long-term changes in animal welfare.

We work with leading zoos, academic and animal welfare organisations

We work with all those working in the zoo and animal welfare fields who are also committed to making positive welfare changes through research and reform. We believe in supporting institutions and individuals making educated changes that result in improved animal welfare practices.  We are reaching facilities others haven’t been able to, proving that a positive, inclusive approach rather than negative condemnation is key to making a difference to the lives of wild animals in captivity.


We respect cultural differences but don’t let them become an excuse for poor animal welfare

We embrace different cultures, values and behaviours, but use the most up to date animal welfare research to make improvements, helping ensure harmful, outdated practices become a thing of the past, while encouraging positive cultural action for the future.


We are not a lobbying organisation

We make change happen. While lobbying and campaigning can be effective, we choose instead to work together with those key people who have the ability to make positive change for animals. Whether that is other NGOs like us, zoo directors, zoo keepers or government authorities, we build positive relationships and work on getting to the heart of the problem, providing the expert support that will make a difference to animals’ lives.


We do not rescue animals

We do not provide direct animal rescues, but we do support other animal welfare charities, sanctuaries and zoos, by providing funds and expertise that enables them to respond to emergency situations, ensuring that where wild animals are suffering, they can get the help they need.

We do not provide financial grants to sub-standard zoos

While an injection of funds may enable short-term improvements to be made, it does not instil the cultural change necessary for long-term animal welfare progression. We continually assess project success and help facilities that can act as ambassadors in their region and have a wider impact on lasting animal welfare improvements.



Wild Welfare’s values and philosophies are central to everything we do.

Our organisational standard of animal welfare comes from the most up to date knowledge and research on the care and welfare of captive wild animals.

We believe in a compassionate and empathy-based approach to animal welfare.

We have no political agenda and do not get involved in the ethical debate of wild animals in captivity, but instead focus on what we can do now to improve welfare for captive wild animals around the world.



We believe in a compassionate, empathy-based approach to animal welfare.


We have a moral responsibility towards wild animals in human care and everything we do is focussed on improving welfare for captive wild animals.


We have no political agenda and do not get involved in the ethical debate of wild animals in captivity.


We form constructive, positive partnerships that bring about lasting change for animals.


We are non-confrontational, objective and professional, we have no political agenda and respect cultural differences.


We apply the most up to date knowledge and understanding of animal care and welfare to all that we do.


We want to effect sustainable change that improves animal welfare now and in the future.


We advise and train animal care staff, helping inspire individuals to develop their knowledge and understanding of positive wild animal welfare practices.


We understand the need to compromise and to give change time to happen, but we are always looking for continuous improvement.

If you like this you may also like…