Registered Charity in England & Wales No.1165941


Animals in Tourism

Wildlife tourism is a huge market and can promote local livelihoods, education and conservation. Opportunities to see and interact with wild animals abound in many tourist destinations around the world, from taking a sloth selfie or feeding a crocodile, to riding an elephant or cuddling a tiger cub, tourists are offered a whole host of experiences by a wide range of facilities and individuals.

Many experiences though, can put an animal’s welfare at risk and maybe even your own. Often unwillingly and without knowing it, as tourists we can contribute to significant animal suffering and illegal activities such as endangered wildlife trading, as well as putting our own health and safety in jeopardy.

Animal Welfare

Despite an increasing understanding of what constitutes good animal welfare and our recognition of animals as sentient beings with the ability to feel pleasure and pain, many tourist activities exist that involve the exploitation and mistreatment of animals.

You can make a difference though. Put animal welfare first and avoid photo opportunities, animal handling interactions, riding animals and buying animal products. And trust your instincts, if something doesn’t feel right – don’t do it.

There are many ways you can have a great holiday and help animals…

Animal-friendly Tourism

You can ensure your actions don’t contribute to animal cruelty and that your holiday experience benefits animals, rather than harms them. You hold the power to make choices that speak volumes. What you choose to experience or avoid can help ensure animal wellbeing, not animal suffering, and send a clear message to travel and tourism companies around the world that animal welfare matters. Choose animal-friendly tourism.

We’re working with tourism companies for better animal welfare

Animal cruelty is often unintentionally fuelled through tourists and the tourism trade. There is increasing demand for travel and tourism companies to show due regard for the ethical and welfare aspects of wildlife tourism and we are pleased to have partnered with and to have the opportunity to work with their enthusiastic team in this regard.

As one of the world’s leading digital travel platforms, has committed to ensuring their partners around the world meet high standards of animal welfare. As a result, last year they released their statement of commitment and animal welfare standards that all of their accommodation partners are obliged to meet.

Like many other travel companies, recognises its responsibility towards ensuring any experiences it offers do not negatively impact animals’ lives. As such, these animal welfare standards, developed earlier in 2019 by together with World Animal Protection, aim to provide guiding principles in how animals can be a part of the travel experience in a responsible, ethical and respectful way.

Later in 2019, Wild Welfare also started working with and continues to help support with the ongoing implementation of these standards in a practical, workable way with accommodation providers, including helping develop and assess action plans for specific properties who need to make changes.

As experienced animal welfare auditors and advisors in global animal welfare practice, Wild Welfare will continue to help travel and tourism companies willing to improve animal welfare within their offers and experiences. By working with companies in travel, we can help end future captive animal exploitation within the tourism industry, ensuring expeditions and experiences involving wildlife are governed by protective policies like the ones have developed, to ensure minimal disturbance and increased welfare.