Wild Welfare are hugely excited to share the news that our video “Imagine If” has been shortlisted for a Charity Film Award. The animation, which explores the concept of animal emotions, was nominated for the award in November 2019 and we asked our supporters to vote for us to be accepted into the next round of judging.
Over 400 charities entered the competition and our category alone had 80 entrants, of which 10 films were picked, including ours. “Imagine If” will now be viewed by a panel of expert judges who will be looking at the communication and emotional response solicited by the film, Winners will be announced at the awards ceremony in April of this year and we are so excited to find out if we have won.
Wild Welfare decided to create “Imagine If” in order to promote the idea that animals do experience similar emotions to human beings and that their welfare in captivity is paramount. The two and a half minute animation asks the viewer repeatedly to imagine how they would feel if they were unable to live in an environment that was suited to their needs.
Upon release, the video garnered nearly 3,000 views across our social media platforms and received a positive response from our supporters. We hope to eventually be able to translate the film into other languages in order to increase the reach of the message, particularly in the countries that we primarily work in.
Being recognised for this award is an honour for Wild Welfare and we hope that being part of the Charity Film Awards platform will help to further the reach of the message of “Imagine If” and help us to ensure that all zoos are good zoos.