Registered Charity in England & Wales No.1165941

OUR STORY

A 10 year timeline of Wild Welfare

Key milestones during our first 10 years.

Since the late 1970s, growing public concern and media scrutiny highlighted the inadequacy of zoo welfare standards. The rise of the first animal welfare organisations echoed this recognition, particularly outside Western nations where existing guidelines were often weak. While early efforts in the 1980s and 1990s saw some countries publish welfare standards, the mainstream zoo community largely prioritised field conservation over animal welfare. However, the 1990s marked a turning point, fostering more serious discussions within the zoo community and leading to the formation of the World Association of Zoos’ Animal Ethics and Welfare Committee.

This evolving awareness was dramatically underscored in 2001 by the global attention drawn to the war-torn conditions at Kabul Zoo and Baghdad Zoo, prompting international aid. By 2003, the World Zoo and Aquarium Association (WAZA) introduced a generic Code of Ethics and Welfare, further integrating animal welfare into its 2005 Conservation Strategy, which included initial assessments of facilities like Japanese ‘Bear Parks’. These early initiatives laid the groundwork for a dedicated focus on improving global zoo animal welfare, eventually leading to the inception of Wild Welfare.

A BRIEF HISTORY OF WILD WELFARE

2012
Wild Welfare is set up by founders Dr David Jones, Dave Morgan and Georgina Groves.
Wild Welfare is set up by founders Dr David Jones, Dave Morgan and Georgina Groves.

We also made our very first official zoo visits to facilities in Egypt where welfare assessments were conducted.

2013
Zoo visits conducted in Libya and Ivory Coast.

These visits focused on providing veterinary training for local staff, with a particular emphasis on essential practices like parasite analysis and animal dentistry.

2014
Begin working in Brazil with AZAB.
Begin working in Brazil with AZAB.

Our first visit to Brazil to develop an action plan and strategy for the Brazilian Association of Zoos and Aquaria (AZAB). This saw the initial development of what would later become our ‘Core Standard of Welfare Practice for Captive Wild Animals’.

First MoU Signed with WAZA.
First MoU Signed with WAZA.

First Memorandum of Understanding signed with the World Association of Zoos and Aquariums. This formal agreement marked a significant step in fostering a shared commitment to improving animal welfare for zoo and aquarium animals across the globe.

2015
Official charity status gained in the UK.

We also developed our first set of institutional values and philosophies to guide our growth core values. Development of our online bank of digital resources also began.

Key projects in Indonesia, Vietnam and Malaysia begin.

Work within these project countries was spearheaded by initial visits with key staff members and organisations. This would help build important relationships and future collaborations.

Japanese bear park project begins.
Bear Park in Japan

Our initial investigation into Japan’s bear parks found over 400 bears in poor conditions across eight different locations.

2016
Extensive in-country workshops and training held across Asia and South America.
Wild Welfare team carrying out zoo vet training in Indonesia in 2016.

Activities in Vietnam, Indonesia, Brazil and Japan included practical enrichment building and enclosure improvements, veterinary training, and animal welfare discussions, with a focus on the needs of bears and elephants.

2017
Official partnership with SEAZA.
Official partnership with SEAZA.

We official partnered with the South East Asian Zoological Association (SEAZA) to develop an animal welfare assessment process for its members. Concentrated enrichment, environment and training progress within a Vietnamese facility.

2018
Four Ussuri brown bears rehomed from Japan.
Four Ussuri brown bears rehomed from Japan.

We facilitated their move to a purpose-built habitat in the UK. Welfare assessments are also carried out across Thai facilities included environmental improvements for a group of macaws. Animal welfare seminars held in Japan, with further welfare assessments conducted across Vietnam, Indonesia and Brazil.

2019
Animal-Visitor interactions research paper published in ‘Animals’ journal.

“A Global Review of Animal–Visitor Interactions in Modern Zoos and Aquariums and Their Implications for Wild Animal Welfare” research paper, co-authored by Georgina Groves, helped to shape future global projects and strategies.

‘Partner For Animals’ programme launched.
‘Partner For Animals’ programme launched.

Aimed to pair experienced staff from leading captive animal facilities with those in need of support to help improve animal welfare and care practices. The initial collaboration was between the North Carolina Zoological Park and the Zoological Parks of Thailand.

Awards and recognitions.
Awards and recognitions.

Executive Director, Georgina Groves, shortlisted for the CEVA UK Animal Welfare Charity Person of the Year award. While our short educational film “Imagine If” was shortlisted for a Charity Film Award, aimed at raising awareness about animal emotions and the importance of good welfare in zoos.

2020
Training goes virtual in response to Covid pandemic.

International travel to project countries paused to protect our team and partners, but active project work continued by providing remote guidance and support, including developing resources and conducting virtual workshops.

Research paper identifies global zoo welfare issues.

“Using Welfare Assessments to Identify Common Issues in Developing Country Zoos” was published with the goal of pinpointing recurring welfare concerns. By highlighting common issues, the research provided a clear roadmap for developing more effective and targeted animal welfare programmes.

2021
‘Wild About Welfare’ digital education programme launched.
‘Wild About Welfare’ digital education programme launched.

E-learning provides users with a foundational understanding of wild animal welfare. The resource is free to use by anyone around the globe.

Report investigating the pandemic’s impact on animal welfare published.

The report titled “Pandemic impact on revenue loss and its relationship to animal welfare for animals in human care” was part of an investigation into how the COVID-19 pandemic affected animal welfare within captive wildlife facilities.

2022
Celebrating our 10-year anniversary

We mark the first decade of Wild Welfare and our ongoing mission to improve the lives of captive wild animals.

First ‘Guided Training’ projects run in Laos and Vietnam.
First ‘Guided Training’ projects run in Laos and Vietnam.

These intensive, five-day courses blended theory with hands-on practice, up-skilling local animal care staff with practical skills to improve welfare.

2023
Collaboration in South Korea to improve animal welfare legislation.
Collaboration in South Korea to improve animal welfare legislation.

Our first trip to South Korea aided the development of new zoo licensing legislation, inspection procedures, and animal welfare standards. This pivotal trip laid the groundwork for a more robust regulatory framework for captive wildlife facilities in the country.

Successfully repatriation of Siti the macaque.
Siti the Macaque

We played a crucial role in the successful rescue and rehoming of Siti the macaque from the illegal wildlife trade in Malaysia. Working closely with the wildlife rescue centre in her native Indonesia, we aided her rehabilitation process and assisted with staff training.

Audits of all AZAB member facilities completed.

Completion of all 47 member facility Welfare Audits for the Brazilian Association of Zoos and Aquariums (AZAB) as part of a long-term certification programme.

2024
First time working in the UAE.
First time working in the UAE.

Extending our guided training into the Middle East to assist with and improve the welfare of captive wild animals in the region.

2025
Charity art auction helps to raise over £3K in donations.
Charity art auction helps to raise over £3K in donations.

The Association of Animal Artist kindly supported our cause with a huge online art auction consisting of almost 100 pieces of donated animal themed artworks.

Marathon Run for Welfare Raises Thousands
Marathon Run for Welfare Raises Thousands

An incredible team of 10 runners covered a combined total of 131 miles (211km) in The Big Half, London, fundraising over £3,000!

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