Registered Charity in England & Wales No.1165941

Why Smaller Charities Deserve Your Support

Top 5 Reasons
The Wild Welfare Field Team in Sabah

5 Reasons Why Small Charities Deserve Your Support

Ever considered donating to a charity but felt overwhelmed by the sheer number of options? You may be surprised by the power of focusing your attention on smaller organisations. While large charities undoubtedly play vital roles within their respective sector, smaller players like Wild Welfare often pack an equally powerful punch! Here are our top 5 reasons why you should consider giving smaller charities your attention when it comes to donating and fundraising.

Laser-Focused: Targeted Donations for Maximum Impact
Leopard intensely staringLarger charities often aim to tackle a broader range of issues, whereas smaller charities focus their resources on specific niche areas. Take Wild Welfare for instance, with a core singular mission: to improve animal welfare for wild captive animals around the world. This focus allows the charity to deliver expertise within the captive wild animal welfare field, ensuring donations go directly to creating meaningful change for animals in sanctuaries, zoos, wildlife parks and aquariums. The direct impact of your contribution can fund enrichment programmes that stimulate the natural behaviours of primates in a sanctuary or supporting research on improving the psychological well-being of elephants in captivity for example. By supporting smaller charities you can ensure that your donation directly supports these initiatives, specifically impacting individual animals while driving a wider positive change.

Efficiency: More Bang for Your Buck!
Small charities typically have lower overheads, with no huge offices or complicated administrative structures. This means a higher percentage of your donation reaches the root cause it’s intended for. Streamlined organisations such as Wild Welfare are dedicated to maximising the impact of every pound and dollar donated. Through strategic partnerships with zoos and animal welfare organisations, it is possible to leverage combined expertise to deliver impactful programmes without unnecessary administrative bloat. An organisation’s smaller size can position them to be more agile and reactive, not necessarily having to worry about passing projects through many layers of internal bureaucracy and red tape. To learn more about Wild Welfare’s approach to maximising impact, visit

Global Reach: With a Personal Touch
The Wild Welfare and Wild Welfare US field teamNiche NGOs often have deep personal roots within key fieldwork areas. They understand the specific grass root challenges and cultural nuances, allowing them to tailor projects for maximum effect. Wild Welfare, while global in its reach, understands the importance of fostering collaboration at a local level. Working closely with zoos and animal welfare organisations worldwide, allows Wild Welfare to provide tools and resources needed to improve animal welfare practices within partner establishments and communities both via educational outreach and online digital resources. This ensures cultural sensitivity can be appropriately addressed along with any specific considerations or requirements of each region. Building trusted relationships pave the way for long-term and sustainable change.

Direct Connection: Witnessing the Change You Create
By supporting a smaller non-profit organisation, your contribution can have a more personal and tangible impact. You might even get the chance to witness the results of your generosity firsthand. Wild Welfare fosters this connection by keeping donors informed about specific projects supporters contribute to. As a donor, you can clearly see how your support is directly impacting the end goal, creating a clear sense of partnership and a deeper connection to the important cause.

It’s More Than ‘Just a Donation’
Money cash donationDonating to a small charity isn’t just about giving money, it’s about becoming part of something special. You’re not just a donor, you’re a vital partner in sharing the small charities stories and promoting their efforts. Your contribution becomes the fuel that propels their mission forward, the seed that blossoms into a positive tangible outcome. Small charities recognise the importance of actively engaging with donors, keeping them informed about the progress and achievements of projects they actively support. This transparency fosters a sense of shared purpose, making every donor feel like a valued partner in an ongoing mission, and in the case of Wild Welfare, to improve the lives of captive wild animals globally.

Next time you are looking to make a generous contribution, consider making an impact in the world of small and niche charities. Think about how taking part in a fundraising event or challenge may not only help raise vital funds, but also the awareness and profile of a small charity. Research smaller charities that tackle a cause close to your heart. Remember, even a small donation can create a ripple effect of positive change. It is clear to see how smaller charities can deliver focused impact, maximise efficiency, and cultivate a strong link between donors and the vital work they generously support.

Please visit to find out more and share this article to spread the word about the positive impact of supporting small charities like Wild Welfare!


You can help Wild Welfare improve the lives of captive animals by supporting our efforts. Share this article, sign up to our newsletter, follow our social media accounts (FacebookInstagramTwitter/X), or make a donation. As little as £5 can help us develop accessible animal resources. As a small charity we are reliant upon the generosity of those who are passionate about improving captive wild animal’s lives. Please consider donating here.